Job Title: Digital Marketing Strategist
Company: Sangamam Communications Private Limited

Job Description:

Sangamam Communications Private Limited a leading Web Development Company in Palakkad is seeking a motivated and experienced Digital Marketing Strategist to join our dynamic marketing team. As a Digital Marketing Strategist, you will play a crucial role in developing, implementing, and managing our overall digital marketing strategy to enhance brand awareness, drive traffic, and generate leads.

Key Responsibilities:

• Develop, execute, and manage comprehensive digital marketing campaigns across various platforms, including but not limited to social media, email, SEO/SEM, and display advertising.
• Analyze market trends, consumer behavior, and competitor activity to identify opportunities for growth.
• Plan and oversee the company’s digital marketing budget, optimizing spending and ROI across different channels.
• Utilize analytics tools to measure and report on the performance of campaigns, making data-driven decisions to improve strategies.
• Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure cohesive and effective digital campaigns.
• Stay updated with the latest trends and best practices in digital marketing and implement innovative strategies to drive engagement and conversions.

Qualifications and Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 2 years of proven experience in digital marketing, with a focus on strategy development and execution.
• Strong understanding of digital marketing channels and tools, including social media platforms, Google Analytics, SEO/SEM, email marketing, etc.
• Demonstrated experience in managing and optimizing digital advertising campaigns.
• Proficiency in data analysis and the ability to interpret key metrics to drive campaign optimization.
• Excellent communication, analytical, and project management skills.
• Creative thinking with a strategic mindset and the ability to think outside the box.

Additional Skills (Preferred but not mandatory):

• Experience with marketing automation platforms.
• Knowledge of CRM systems and their integration with marketing efforts.
• Certifications in digital marketing or related fields.

Benefits:

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• A collaborative and innovative work environment.

If you are passionate about digital marketing, possess a strategic mindset, and have a proven track record of driving successful campaigns, we encourage you to apply. Please submit your resume and a cover letter outlining your relevant experience and achievements in the digital marketing field.